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Alberto-Culver Sues P&G Over Noxzema

Formula resembles cottage cheese, not cream.

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By: TOM BRANNA

Editor

Alberto-Culver has filed a lawsuit against Procter & Gamble in Cook County circuit court after Alberto-Culver said it discovered that up to 20% of the jars of original Noxzema were defective. P&G continued to manufacture Noxzema products for Alberto-Culver under a transitional supply agreement the parties signed in October. In its complaint, Alberto-Culver claimed: “Instead of the distinctive, consistent texture Original Noxzema is known for, the defective products display ...

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